Rettler Insurance Group is your local independent insurance agent serving clients in Wisconsin. We proudly serve the West Bend, Wisconsin community and provide affordable and reliable insurance choices that are tailored to fit your unique needs for auto insurance, home insurance, life insurance, and business insurance.
At Rettler Insurance Group, we pride ourselves in being honest and reliable insurance advisors. With over 10 years of experience, we are well-versed in the insurance industry and will guide you on what insurance coverages you need to protect what you value most. Our main focus is to educate you about the coverage options available to you and help you pick the best coverages that fits all of your needs.
Agency Principal, Susan Rettler, began her insurance career in 2007. During her nine years of handling claims, she worked with really good insureds who had received bad advice from agents who only saw dollars, and not sense. As a result, she decided to take her expertise and use it to educate and consult those who need insurance. Because of her claims experience, Susan’s main goal is to educate people about their insurance coverage to prevent future insurance problems.
Susan chose to become an agent so that she could guide people into choosing coverages that are right for them. After her claims experience, she spent some time working as a Farmers agent and then as an agent working for an independent agency. Both work experiences have taught her so much and have prepared her to be an honest and reliable insurance advisor. The combination of claims and agent experiences are what makes her and The Rettler Insurance Group, the right agent for you. Let Rettler Insurance Group, be your expert insurance resource for all your insurance needs!
Posted: January 22, 2026
Life rarely stands still. You may have gotten married, welcomed a child, bought a home, or moved up in your career since you first bought life insurance. If your policy has not changed with your life, your family could be counting on a benefit that no longer fits their needs. These five warning signs show when coverage may be too low. Sign #1: Your Income...
Posted: January 19, 2026
Is Your Company Really Protected? A new year is the perfect time for businesses to run a quick “audit” of their insurance program. Over the past twelve months, your company may have opened a new location, hired more staff, bought equipment, or added services. If your coverage has not kept pace, one loss could disrupt everything you have built. Start With An Annual Coverage Audit...
Posted: January 16, 2026
What Your Friend on Social Media Got Wrong! Everyone has that friend who becomes an instant expert after watching a short video or reading a headline. Insurance myths travel fast, and they can cost real money when a claim happens. Clearing up a few of the most common myths helps you choose better protection and avoid unpleasant surprises. Myth #1: Red Cars Cost More to...
Posted: January 7, 2026
Market headlines can swing from record highs to recession fears in a single week. In that environment, many people look for stable, long-term options that protect their family and build value over time. Whole life insurance is often marketed as a way to do both, but it is important to understand how it really works before treating it as an investment. How Whole Life Insurance...
